The new The Hour Glass flagship store occupies three floors of the Times Square building, situated on Dong Khoi Street, the premier shopping belt of Ho Chi Minh City. The store is a sophisticated yet inviting space that harmoniously fuses tradition and modernity.

 

Each floor has been meticulously designed to deliver a personalised retail experience, working with local artisans and craftsmen to bring the best of Vietnam into an intimate and luxury retail environment.

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The goal was to slow down the retail experience. To create an atmosphere of hospitality—where a conversation at the bar or a relaxed meeting in a private suite feels more important than the transaction itself

 

Photography by Chimnon Studio